At the very onset of Descendants: The Rise of Red, we see a royal proclamation which states that the elite boarding school for Walt Disney’s classic characters would now be accepting a new class of VKs – Villain’s Kids. More familiar as the children of the Disney movies’ evil villains. Admission letters were or rather are waved and the descendants had a new plunge.
Since 2015, When Vanessa Hudgens Wore a Schwarzy Wedge, Exposition This Sah is Propaganda filmalther Priya Go for a soldiers confrontation Descendants sinkies have been pile of products for the consumers in Children and, Fun Cool provocative tactics brought forth a Dis is tears rather than celebration). It takes every opportunity One can look at the two Descendants: The Rise of Red movies. When Nkonzo again draws pictures but this time on a blank cover, and you do not tell a new story, he illustrates book covers.
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A voiceover at the beginning of Rise of Red also acknowledges that the heroes of the first three films are “sailing away for other shores”. In fact, the interep used to project future children, Casts that are included became professionals and even matured within the sphere and market outside of the Disney Channel space. Dove Cameron (who played Mal, daughter of Maleficent) appeared in the Apple TV+ sitcom Schmigadoon and released her solo album in 2023.
Sofia Carson who featured as Evie (Snow White’s Evil Queen The daughter) was the lead actress in the Netflix film Purple Hearts released in 2022 and composed and sang songs for the movie. And Booboo Stewart (Jay, son of Jafar) has featured in certain low budget films too.
(Carlos son of Cruella del Vil acted by Cameron Boyce died at an young age of 19 years being a victim of seizure due to epilepsy in the year 2019). The problem then, for the president of Disney Branded Television Ayo Davis was how to grow up the franchise considering most of the core stars have left: Leverage the franchise or end a very successful series?
Davis was convinced of Descendants: The Rise of Red developmental Opportunities.
“We knew that we needed to launch a new set of actors, we needed a cast of very talented young stars that could carry this torch, and bring these new characters to life in a way that would not alienate any old fan, but bring them along for the ride and introduce that new generation,” says Davis.
Joining the new cast of ‘Rise of Red’ is British singer Rita Ora who plays the role of the Queen of Hearts and Kylie Cantrall of Gabby Duran & The Unsittables who plays her daughter Red. In addition R&B vocalist Brandy Norwood and Paulo Montalban came back for their roles from 1997 ABC TV movie Cinderella as the titular princess and Prince Christopher respectively. Malia Baker of Netlix’s The Baby-Sitters Club features as their daughter Chloe.
With Descendants: The Rise of Red, the story did not only brought up brand new characters but also expanded the boundaries of the Magical Kingdom. The movie’s music swept the No. 1 position of Billboards soundtrack and kids albums separate charts with single “Red” gaining 31 million views, “Life Is Sweeter” 22 million and “What’s My Name (Red Version)” more than 16 million making it to 5 on the chart of Youtube.
If on the other hand a specific actor or specific character is not the focus, how does the gravity of Descendants remains undisturbed? Davis says it begins with the story, ends with a good song and a long sing-along.
“A critical portion of our approach here at Disney Branded is actually bringing magic, adventure, wonder and heart to all stories. We will talk about that a lot,” says Davis, appointed president in 2021. “But in some of the franchises like Descendants, or it’s Hannah Montana, or Jonas Brothers, or Zombies for that matter, the thing that really captures kids’ attention, is music.
It’s something that we know: it’s music. It is global, and it’s everywhere, and it moves across things. It’s all about social dancing. It is also global and universal. It is all about dressing up in costumes.”
Still, Davis concedes that the new narrative does not change much from the original. Davis says, “We’ve been espousing a common theme that we think we’ve been rather able to intricately blond in all our stories one, two three and four, which kids all over the world associate with.
The music, the dancing, the world building that magic, that wonder and adventure – it’s all those basic things that got kids to live in those worlds… and wear the characters and wish to be them.”
The scope of success of Descendants is not limited to the screen as well: Almost 7 million dolls and 9 million books have already been sold.
From the years 2015 – 2021, for almost seven uninterrupted years, character costumes from the cartoon Descendants have been in the top five licensed products for Disney. Before Rise of Red, previous chapters and Origins 15 million audio & video streams, and 8 million of Tiktok views those songs You earned 4 billion views.
Disney Branded Television marked its 40th anniversary, last year Davis and her team added one more popular franchise in their hit list – Percy Jackson and the Olympians. When it comes to whether or not the premiere episode of the new series launched last year helped to shape how the studio would promote Descendants with a new cast, she replies “the lessons that we took from Percy, because Percy came first was from experience in terms of making sure that the approach was quite holistic.”
Davis adds, “In no way, shape or form do we ever want to cut off the audience who made the movie and the characters what they are today. We have made sure and it was very crucial for us especially that the narratives could not be constrained from where we are heading to.
Because what was different for Percy was that we could transform a beautifully made movie into a grand television series to which children and families would be able to relate to the characters for much longer than was possible within 90 minutes of a film.
“And the fact that it was possible to do it with the author of those books, with the creator [Rick Riordan], and to have him approve it was just really key.”
“I recall Davis’s description, ‘Descendants is our baby, it has been a part of the family for over 10 years.’ So to see us be able to pick the torch five years later from Descendants 3 … They really put their best into crafting that story in a way that maintained the legacy of the characters from the parks, maintained the core of the characters and created a sweep that allowed us to branch out new worlds from that.”
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